2018-2019
franki Brand + EcosystemAs Creative Director for this millennial-focused startup, I worked through the creation of the brand’s vision, identity, logo and guidelines. I worked closely with the product owners and development team to architect, strategize, test and prioritize the app’s conception. I worked through the planning + design of the business-side management admin panel with the help of my supporting designer. I worked through the marketing and sales plans for launch with their respective teams, creating social media collateral and investor collateral.
Project Overview
franki is a social video review app that empowers users to engage with products they love, share their experiences, connect with brands and get paid while doing it. The importance of leveraging the excitement of the exploration and the motivation of a side-gig was key to the design of this system and the brand itself.